- In anticipation of the economic upswing, more people are willing to pay for "luxuries" like personal trainers again, realizing the need for fitness professionals to help them structure their workouts.
- Many companies are also beginning to hire in-house personal trainers, nutritionists, etc. and/or offer discounts and incentives to employees to join health clubs to encourage a better lifestyle.
- In response to this, more gyms/clubs are offering "added value wellness services" that focus on things like nutrition in addition to being physically active. Additionally, programs that teach stress reduction are also gaining popularity.
- Youth programs are also beginning to take off to help combat childhood obesity and give children something to do while their parents are working out.
- Group workouts and health support groups are becoming more popular because misery loves company (just kidding). Working out with friends gives you time to socialize and helps you stay motivated (there's really no other reason to get up at 5:45AM to run).
- Social networking sites are being utilized to motivate people to exercise both by allowing you to "compete" with your friends and serving as a way for a trainer/coach to check on your progress.
What really caught my eye about this article... ACE can predict the future?!? Also, it looks like E3 was leading the "fitness trend" for 2011... so come on out to the E3 Golf Tournament on Aug. 8th so they can pave the way for 2012!
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