Q: What's the most popular Olympic sport?

Km: Watched? Volleyball (especially beach volleyball), basketball, track and field (in particular, the 100m final), gymnastics, and equestrian events round out the top 5 (I would have thought swimming would have ranked higher). Media attention? Swimming, gymnastics, track and field, soccer, and volleyball (based off of hits to the IOC webpage and the number of articles published). Played? Volleyball, basketball, track and field, soccer (known in the rest of the world as football), and tennis (I guess the viewing statistics make a bit more sense now... swimming ranks down at #7, behind table tennis).